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TOURISM MARKETING STRATEGIES
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TOURISM MARKETING STRATEGIES
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Tuesday, 13 October 2009
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Once the paint is dry and all your quilt squares have been hung -- how are do you persuade tourists to travel to your county to enjoy the trail? Do you have a standard tri-fold brochure, advertize in magazines/newspapers, use the web, outdoor signage, etc.? Do you have a unique marketing strategy that you’d like to share with others? Have you found one method not to be as effective as another?

Since tourists don’t pay attention to lines of jurisdiction - do you partner with adjoining counties/states to encourage tourists to visit your neighbors? Who in your community markets your trail – local volunteer committee, chamber, travel & tourism office, etc.?

I’m simply throwing out ideas to jump-start discussion -- feel free to address any of the questions.

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I like to think of it like this: You paint a barn quilt and mount it on a quilt barn which then becomes part of the quilt trail.
Last replied by Elsie Vredenburg on Sunday, 01 November 2009
James Bussey
Great idea Randi, let's get them brochures out.
Sunday, 25 October 2009 01:47
 
Randi Gish-Smith
I love taking and offering brochures from the counties that provide them when I attend festivals . People love them! and most that come out to festivals are the type of people that love to get out and enjoy what these communities have to offer. If you can afford it, make a brochure, these will find their way into glove compartments and will be pulled out to mark it when the Quilt Barns are discovered. I like the ones that offer a check box, to help mark off ones that have been found. If you don't have an artisan attending festivals, I would suggest that the Quilt Barn Coordinator, set up a booth at your local festival and just talk to people and hand out brochures. It is my experience that people love to hear the story of how it started and are fascinated by that fact that it has spread so quickly. You just may inspire someone to take the Quilt Barn movement back to their hometown and get something started!
Tuesday, 13 October 2009 22:45